The practice of exchanging web links with other website's is what is typically referred to as a link exchange. You place another site's requested backlink on your site. And in return, the other site places a link on their site back to you. This creates an inbound link for each site as part of the link exchange. The purpose for link exchanges' is to help build page relevance. One of the determining factors in Google's search engine algorithm is to analyze the relevency of other web site's that are linked to your own. Having your site's inbound link featured on a major site can help your site immediately benefit from all of the site's exposure. The MD TECH TEAM is a firm believer in the importance of building a relevant link campaign, and invite visitors to explore our link exchange partners.