
Why SEO Is Well Worth the Wait
According to one Forbes article, even the best SEO strategy can take up to six months to start working. The keyword here is “start.” This often comes as a surprise to business owners who expect immediate results.
In many of these instances, the business owner worked with black hat SEO specialists in the past. These people often take advantage of entrepreneurs by using bots to generate inauthentic website traffic. The traffic footprint this yields provides no actual benefits. The hits aren’t from real people visiting. Even worse, Google penalizes websites when it discovers this.
Another potential reason is that business owners may not fully understand how the search results ranking system works. Frustrated with the long SEO timeline and few results to show for it in the first weeks or months, many business owners abandon it. They then move on to something that yields more immediate results, such as PPC or social media ads. Companies that do this, however, miss out on the gift that keeps on giving with a solid SEO strategy.