Useful Tips for Search Engine Optimization
Jon Buritt

Useful Tips for Search Engine Optimization

Seven Useful Tips for Writing Search Engine Friendly Articles

Quick and easy steps to help you write seo-friendly articles!

What is Search Engine Optimization? Why is it important and why should you care about it? According to Wikipedia, Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results. What this means is that unless your web site is optimized for search engines, it may not be indexed properly which could result in poor search results. You put a lot of time and effort into making your website look awesome right? Why not do everything you can to help share it with the world. One step to doing so is making your web articles more SEO friendly!

Step 1: Use Bullet Points!

  • The use of bullet points can bring a certain hype to a product or service within your article
  • Bullets helps the reader to quickly grasp a summary of the article

Step 2: Images can make or break the article

So many articles on websites consist of page upon page of dull, and repetitive text. Adding images to spice up your article can be just enough to keep a visitor attracted to your website. Try to include images relevant to your article though.

Step 3: Decorations are not just for parties

The use of text decorations like bolding, underlining, and italics can really help an article stand out. Do not overuse these text decorations though or they can negate the effect that you are going for!

Step 4: Your Article Layout Really Does Make a Difference

The tags within your article aid in how search engines view your webpage. For instance, the title of your article should be wrapped with an H1 tag. This can be accomplished with:

This is the title of my article

The coding behind this looks like:

<h1>This is the title of my article</h1>

It is also helpful to use a subtitle, and for this we will utilize the H2 tag:

Subtitles are also nice

Which looks like this in code:

<h2>Subtitle are also nice</h2>


The Importance of "H" TagsYou can continue with “H” tags, however you should try and keep them in order. For example, try not to put an H3 tag before an H4 tag. This is just best practices for writing HTML. For a complete listing of "H" tags, check out w3schools. Also, be sure to choose relevant titles! Using the aforementioned title of "This is the title of my article" is only for demonstration purposes and should never be used as a real article title.

Step 5: Keyword Ratio

It is important to sprinkle keywords in throughout your article. However you do not want to overdo it! For example, if you article is about weight loss and you have a word count of 500, there should only be about 6-8 keywords in the article. With keywords, quantity does not necessarily reflect quality. Do NOT stuff your article full of keywords hoping to gain a better hit percentage. Also remember that hidden text is NOT hidden to search engines!

Step 6: Meta Tags

What are they? Meta tags are bits of information inserted into the “head” area of your web page. This information is not viewable by visitors to your site; but is instead used to communicate information that a human visitor may not be concerned with. Example of a meta tags in action:

<title>YouTube - Broadcast Yourself.</title>
<meta name="description" content="Share your videos with friends, family, and the world">
<meta name="keywords" content="video, sharing, camera phone, video phone, free, upload">

From this example we can see the TITLE tag, META DESCRIPTION tag, and META KEYWORDS tag. Meta tags should never be overlooked, and can be a vital part in how search engines rank your site.

Step 7: Anchor Links and You

What are anchor links? These links are the visible, clickable text that you see in a hyperlink. The hyperlink "MindspinTV" on MD TECH TEAM's homepage is an example of an anchor link. These links give the user relevant descriptive or contextual information about the contents link. The coding behind this anchor link would look like this: MindspinTV Now imagine that we want to add a link within our article. For this we would use the "name" attribute. Within our example article, we have a section at the bottom called "Useful tips". We add a link to this section with the following html code: Useful Tips.

To reference the link, we would add this somewhere near the top of our article with the following html code: Don't forget to visit the Useful Tips section!.

Why do you need an anchor link? These links help to add weight to keywords that you are ranking for. This helps to bring relevance to your site, and will in turn, increase traffic and popularity.

Also published at Squidoo.

Last modified on Monday, 24 March 2014 18:27
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Jon Buritt

After attending Winthrop University in Rock Hill, SC he pursued to receive his Microsoft Certified Systems Engineer and Cisco Certified Network Associate certifications. He currently resides in South Carolina.

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