Now according to Google, a websites' position in their search results are determined based upon a number of factors designed to provide users with helpful, and accurate results. One of the factors that help determine a website's page rank is the number of high-quality links to their pages. This means that it is essential to build the right links to your webpage in order to maximize your exposure.
|The more backlinks that a web site has the better right? Not always. One should be careful in choosing their link partners, as only relevant links should be exchanged. This means that if you have a web site dedicated to weight loss, you probably shouldn't exchange links with a fast food chain. It is truly a case of quality, and not quantity when examined by Google.|
From Google: The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. However, some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites.
So how do you start out on a link-building campaign? Your first step in getting other sites to link to your website is to create unique content. Let's be honest, no one is going to link to your site if you have nothing worth linking to. When was the last time you shared something non-relevant to your friends? To be "link-worthy", your site should have original and relevant content which will encourage other sites to link back to you.
As the webmaster for your site, you should research websites with similar content to your own. Many of these websites will have Contact Us pages where you can send a note to request a link exchange. A best practice for maintaining link exchange partners is to create a "Links" or "Resources" page on your website. This way you can create reciprocal links between your website and your link partners.
If you stumble across a site that you want to link to, but there is no Contact Us page, do no fret. Most of the time there will be an email address for the webmaster listed on the site. Try sending a simple email requesting a link exchange. See the following example:
Hello, I am seeking out possible link partners with other websites that have common interests to my own. I found your website to be a good fit for our visitors, and as a courtesy I have gone ahead and added a link to your website on my own. I am contacting you to see if it is okay to have done so, and also to inquire if you mind linking back to us? If so, please use the linking details below and send me the location of our link on your website. Here is our linking details:
Title: Connecticut Web Design and Development
I hope this can be a way for us to mutually benefit our visitors with excellent content. Hope to hear from you soon.
Short, simple, and to the point. Maintain a certain level of professionalism and it will hopefully be returned.
Also published at EZineArticles.