SEO Education

There are two main factors that the search engines look at when deciding who is going to be on page one.

First, they look at how relevant your site is. Relevance has to do with your website’s content, keywords, and the search engines ability to see exactly what you do and what’s unique about you. Your website becomes more relevant for search engines through onsite optimization.

The other factor Google looks at to determine your website’s ranking is called your trust.  Your trust is measured and established by the number of other websites that have a link on their site that points back to you and your site. The reason these links are so important is because Google views them as online votes for your website. The more of these that you have on other sites, the more Google trusts your website.

Our SEO Solution

When working with you, our goal is to make your site an asset that naturally generates new customers for your business. As your site’s rankings increase, more searching customers will find your business.  

First, we make sure you are the most relevant answer. We do in depth keyword research; take a look at your website and your competition. Then we optimize your site to be the most relevant possible. This part of the process takes place during the first 30-45 days of your campaign.

Next we make your site Google’s most trusted answer. To do this we write articles, blog posts and find relevant sites to publish this content on. We also do directory submissions, business citations, and business profiles to build Google’s trust with your site. As we build Google’s trust in your site, you’ll see your rankings improve significantly. This initial increase in rankings begins during your first 3 or 4 months of starting the SEO work. As we reach month 6, we expect to see all of the search phrases on the first page of Google.

As we make your site the most relevant and trusted source for the search engines, you will see more traffic going to your website. With more traffic comes more phone calls and customers.

Our Website Analysis Tool is a great way to help you identify areas of their online presence that need improvements, as well as understand the value of SEO. The thorough report that it generates contains a lot of detail that can be confusing or misleading. This guide is designed to help explain each point that the analysis looks at so you can better understand the results.